If you sell to the public, it's liklely people are searching for your products and services online. But without some form of “presence”, you will not be found. This can achieved by actually having a website (you’d be amazed at how many companies don’t), but even that is not enough. It needs to be enhanced!
This can be achieved by simply applying good content writing with search engine optimisation, which is based around having accurate keywords. Or go to the next step, and use the likes of Google Adwords. There are alternatives but these are dependent on your motivation and budget. Please speak to us about the options and the potential to meet your target markets.
As an example, you may liken the website to a retail shop. You can position yourself in the side streets and take a chance on the walk by consumers. Or you can pay a premium and position yourself in the “mainstreet.” There, chances are you will be visited by a far greater number of passing shoppers,consequently achieving greater sales, having paid a premium for that significant exposure. A website is no different.